How to Design a Branding Strategy?
When you hear the phrase “ branding ” the first thing that comes to mind is undoubtedly a logo just the way you think of social media ads when you think of “ digital advertising companies ”. Even the word Brand is derived from the old Norse word ‘brandr,’ wh i ch means ‘to burn,’ and refers to the practise of burning a mark to prove ownership of cattle. McDonald’s golden “M”, Coca-Cola’s red font, and Apple’s basic outline are all instantly recognisable brand markings. A brand, on the other hand, is much more than a logo, and developing a successful brand requires a comprehensive branding strategy. Your brand is more than simply your name and logo; it’s what people say about you when you’re not present. It exists in the ‘hearts and minds’ of your customers as a notion. That doesn’t mean you don’t have power over it; you can and will shape it by your actions, messaging, communication, and interactions with customers, among other things. However, in order for your efforts to ...